Shop till you dive.

See this military tent in the back? It’s Alemàgou’s beach boutique.
Forget wardrobe must-haves,
“me too” trends or haute couture designers.

Think of a polished flea market in Camden Town with a luxury twist. Think salt water, sunny patterns, barefoot chic and unexpected mix and matches. Alemàgou has recruited an eclectic collection of boho chic summer basics, from swimsuits to t-shirts, from hats to shades, from sandals to jewelry, to enhance your laid back style the sunniest way possible. (Tip: if you are not sure about the fit consult Alemàgou’s pet, Maggie the goat, that usually rambles around the tent.)